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The Association for Downloadable Media has released a study on Consumer Attitudes toward Podcast Advertising. Podcast consumers indicated that they listen to audio podcasts weekly and subscribe to several podcasts each week.

The ability to listen to the content whenever and wherever they want is important to them. These particular consumers also indicate a pretty low frequency of other mainstream media usage. Edison Research’s Tom Webster translates that to mean “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.”

 Here’s the rest

ADM Podcast Consumer Attitudes Survey Presentation from ADM on Vimeo.

Most Innovative New Technology

Winner: ipadio

Highly commended: IBM

About the winning entry: ipadio takes any telephone call and streams it live to the web, opening a host of applications from live sports commentary direct from a mobile phone to live news reporting from any phone.

What the judges said about the winner: “A really simple but well executed idea that gives anyone who can use a phone the chance to speak out on the internet … a technology for the masses with many potential uses.”

Ipadio

Tom Webster from Edison Research will present this special joint ADM/Edison Webcast of the fourth iteration of this widely-cited, authoritative look at the growing audience for audio and video podcasts. In the recently published Edison Research/ Arbitron 2009 update to their “Infinite Dial” study, results offered up good news for podcasters.

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The drop.io team is actually releasing new services at an amazing rate, and the latest is a conference calling, voicemail recording, podcast ready app called Phone.io.

example

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Podcasting? That’s so 2005, you might say. With online video, social networking and microblogging remaining social media’s most-talked-about technologies, it’s easy to forget about podcasting.

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Podcasting and internet marketing specialist Jason Van Orden, talks about podcasting, marketing and networking on the web. Jason lays out the nuts and bolts of how to create a podcast, and why it
’s so important to see yourself as more than a podcaster or blogger, but a content creator.

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Review of an alternative audio editor for Windows
http://www.free-audio-editor.com/index.htm

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Although many probably already have noticed now, GMail can be used to store your MP3 Files and play them without separate MP3 player such as WinAmp or Windows Media Player.


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Can’t get your first novel published the traditional way? Build an audience via podcasting and, just maybe, the publishers will come to you. Scott Sigler of San Francisco also missed out on getting his first novel published, with a deal collapsing in late 2001. But like Hutchins, he built a big Internet fan base on novel podcasting, which led to ..

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